Film Posters

In this post I want to look at how different film posters from different genres of film differ.

Jupiter Ascending

Warner Bros

Jupiter Ascending is a 2015 American–Australian space film written, produced, and directed by Lana and Andy Wachowski. Starring Mila Kunis, Channing Tatum, Sean Bean, Douglas Booth and Eddie Redmayne, the film is centered on Jupiter Jones (Kunis), an ordinary cleaning woman, and Caine Wise (Tatum), an interplanetary warrior who informs Jones that her destiny extends beyond Earth.

In comparison to the poster below we can see that the Jupiter Ascending poster has much more going on in it. For example the colour scheme is bigger as the poster contains many colours in comparison to the Theory of Everything which contains mainly shades of blue. Also the images used in the post above are much more demanding and require you to look at the poster in detail.

I like how in the poster above the symbol of the earth in font of jupiter has been used twice both as the primary image and as a kind of logo to accompany the title.

The film has a star cast of which two are feature in the primary image on the poster (Kunis and Tatum). This helps to attract audience members who are previous fans of these hollywood actors and actresses.

The positioning of the characters suggests to the audience that there will be some kind of love story between the two charters entwined with the space,  action, adventure narrative.

Its important to note that the poster features the fact that the films from the creators of the matrix trilogy. This will draw in audience members who are fans of the matrix films.

The poster also informs the audience of the release date.... Febuary 6th 2015.

The poster also promotes the use of 3D and IMAX technology, all these things that help gain a larger audience for the film increase the revenue the film will make..

The Theory of Everything

Working Title

The Theory of Everything is  2014 British romantic coming of age drama.

This poster is much more simple than the poster above. Its colour scheme is simple and features white and shades of blue. 

The primary image feature the main protagonists played by the amazing british actors and actresses Eddie Redmayne and Felicity Jones. There positioning and composition in the poster suggest a love narrative and also suggest heartache and heart brake! 

The background or secondary image consists of a double exposure of handwritten formulae which suggests the film has a deep intellectual side, this will attract a different audience to the action, space film above. 

This image is double exposed with a shot of cambridge university, the location of which the film is based. Cambridge university is a historical and famous British landmark. Its the second oldest university in the english speaking world and is widely regarded as one of the most influential and prestigious universities. Including this image in the poster is a clever idea as it will draw in audience members with any interest in british history. Also many Americans have a one sided view of Britain and would have heard about these famous places and this may attract them to watch the film as many love the idea of the posh, British university community.

The font used in this poster is very traditional which suits the storyline and narrative of the film. The top of the poster features a quote from the Rex Reed New York Observer., the quote suggests the film is 'masterful'. The poster also mentions the fact that its based on a true story of Jane and Stephen Hawking who is an English theoretical physicist, cosmologist, author and Director of Research at the Centre for Theoretical Cosmology within the University of Cambridge.