How?

How is a film trailer made?

Often studios collaborate with filmmakers to make distinctive campaigns.

 Most notably, Warner Bros’ innovative campaigns with visionary director Christopher Nolan. For the The Dark Knight Rises trailer. Trailer Park was given the task to make a trailer that “was anything but traditional.” “Sound is a key component to the way we hang a trailer, the way we structure it and  the way we sell it. For the Dark Knight Rises it was almost more of an opposite. Its very quiet and  has a lot of emotion to it, but it has an understated simplicity to it that allows the movie to stand on its own.

“Sometimes, the process can last a year or more. Sometimes it lasts a week,”.

Trailer Park’s road to the perfect trailer requires editing, re-editing, studio notes, complete overhauls, tiny tinkering, and painstaking work to find the right tone to hook audiences. But every time, the journey to the perfect trailer begins with an unlikely source: a script. “I know you don’t think of writing scripts for trailers, but it’s more about the feel and idea. Even if we don’t have narration or copy, it’s more about what the idea of the trailer is. The direction.” - Matt Brubaker