Who?

Who is responsible for creating and producing film trailers?

Depending on the studio and the project, the marketing work is often split between the studio's in-house marketing department and one or more outside agencies. These agencies are known colloquially as "trailer houses."

   80-90% of trailer houses are located in L.A., and the rest are in New York (these are usually subsidiary divisions of larger ad agencies). Some trailer houses do exclusively movie marketing (incl. home video commercials, posters, billboards, etc.) and others do all sorts of film and design work (product commercials, main title sequences, network branding, etc.).

Some people think that the same team who work on the film create and produce the trailer, however this is not the case as trailers are huge important projects that require a whole new team, the production of the trailer goes on while the film is being produced.

Trailers are so important now they even have their own awards...

The 16th Annual Golden Trailer Award Nominees & Winners

Nominees are listed in Alphabetical Order by Entry Title.
Legend: Film Title, Studio, Trailer House
Jump to: Show | Non-Show | Foreign | TV Spots | Posters | Innovative | Film Festival

Show Categories

Best Action

Winner:

Furious 7 "Family", Universal Pictures, AV Squad

Nominees:

• Agent 47 "New Assassin", 20th Century Fox, TRANSIT
• The Equalizer "Domestic Trailer", Columbia Pictures, Vibe Creative Inc
• John Wick "Domestic Trailer", Lionsgate, AV Squad
• Kingsman: The Secret Service "Trailer E", 20th Century Fox, Wild Card

Best Animation / Family

Winner:

Big Hero 6 "Find Your Way", Disney, Trailer Park

Nominees:

• Annie "Dreams", Columbia Pictures, Seismic Productions
• Cinderella "Be Kind", Disney, Seismic Productions
• Inside Out "Journey - RUS", Disney, Trailer Park
• Minions "Trailer 1", Universal Pictures, Motive

Best Comedy

Winner:

Ted 2 "Civil Rights: Trailer 2", Universal Pictures, AV Squad

Nominees:

• Get Hard "Trailer 1", Warner Bros., Create Advertising Group
• Spy "Secret Agent (Redband)", 20th Century Fox, Buddha Jones
• St. Vincent "Domestic Trailer 1", The Weinstein Company, Workshop Creative
• Unfinished Business "Like A Boss", 20th Century Fox, Acme Trailer Company