In this post I want to look at, and think about what makes a good film trailer. As this will help me produce my own effective trailer. I am going to be looking at the film Jurassic World the fourth instalment of the jurassic park film series. It has recently been released in to the cinema so audiences have been bombarded with the trailer.
It's the first time a film has made more than £320 million in its first two days screening.
Jurassic World was also the most popular screening in all 66 countries where it was released.
The film made around £131.4m in America, £64m in China and £19m in the UK and Ireland as part of the record.
It's the first time a film has made more than £320 million in its first two days screening.
Jurassic World was also the most popular screening in all 66 countries where it was released.
The film made around £131.4m in America, £64m in China and £19m in the UK and Ireland as part of the record.
It has been advertised on both occasions I have visited the cinema in the last month or two. As its a huge hollywood block buster movie its trailer is played before audiences watch other big hollywood films such as Avengers: Age of Ultron which has also recently been released. This is because they are targeting a similar (mainstream) audience.
Its interesting to see that often more than one trailer is produced, in the case of this film two have been produced.... An official trailer and a global trailer. They are both similar in style and design and contain the same fonts, production logos etc. However as you watch the two trailers below you can notice differences in selection of footage which may appeal to a slightly different target audience. One trailer is likely to be more general, to target a large mainstream audience where as the other is probably trying to target a more specific type of audience member.
From watching the trailer above I have decided that its probably more family orientated and focuses on targeting families, this becomes apparent at the beginning of the trailer when you are taken on the journey with the young boy, Actors have a huge impact of target audience as more often than not the age of the actor used is often a similar age to the audience member your trying to attract. The beginning of this trailer shows the progress of the park, its happy and i assume is a huge contrast of the events to come.. This makes me think that the trailer is aimed for younger children because it eases them into the film and isn't too distressing.
Also i know this trailer is for younger viewers because even though the trailer makes it evident the film contains violence and gore, the trailer doesn't show any, instead it just builds suspense.
I think the second trailer is aimed at a older audience, it contains much more violence and gore and has much more focus on who I assume to be the main character (Chris Pratt), this attracts a different audience, we can see from the trailer the type of personality the young man has, we can tell he's going to be the hero and also that he may add a element of humour to the film. He's handsome.. this may attract women even though stereotypically the film may be described with a predominantly male audience because of the subject matter however the snippet of the man and woman in the beginning of the trailer suggests their could be some kind of love story.
This second trailer also exhibits a more vast amount of special effects and machinery to draw in blockbuster audiences.
Below are some screen grabs of important information included in the trailer.
Using a similar logo from previous versions also is a part of continuity and helps the audiences association with the franchise.
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